Keratin is a valuable ally for hair, and here's why:
 Strengthens and coats the hair fiber
 By forming a protective layer around the hair, keratin protects it from external aggressions such as the heat of styling tools, UV rays from the sun or pollution.
 Repairs damaged and brittle hair
 Keratin penetrates deep into the hair fiber and helps repair damaged and brittle hair. It is also responsible for hair elasticity, preventing breakage during brushing, for example. Hair is visibly healthier and stronger.
 Smoothes and reduces frizz
 Keratin also has smoothing properties that allow for long-lasting hair smoothing, reduced frizz, and improved shine and suppleness.
 Hydrates and adds shine
 By sealing in moisture, keratin helps retain hydration and prevent dryness. Well-hydrated hair is not only softer and more supple, but also reflects light better, giving it a shinier, healthier appearance.
 Accelerates growth
 Keratin is a natural protein that strengthens hair and stimulates its growth. It works by filling gaps in the hair fiber, protecting it from external aggressors, and stimulating blood circulation in the scalp.
 The use of keratin-based products can improve hair strength, and thus promote optimal growth.