Origin and history
The blueberry, also known as the European bilberry , is a small wild fruit native to the forests and mountains of Europe, Asia, and North America. Prized since ancient times, it was already used by the Celts and Romans for its medicinal and coloring properties. During World War II, British pilots ate blueberry jam to improve their night vision! Today, this fruit is recognized worldwide for its exceptional richness in antioxidants and its benefits for eye and circulatory health.