Keratin is a valuable ally for hair, and here's why:
Strengthens and coats the hair fiber
By forming a protective layer around the hair, keratin protects it from external aggressions such as heat from styling tools, UV rays from the sun, and pollution.
Repairs damaged and brittle hair
Keratin penetrates deep into the hair fiber and helps repair damaged and brittle hair. It is also responsible for the elasticity of the hair, which prevents it from breaking when brushing, for example. Hair is visibly healthier and more resistant.
Smooths and reduces frizz
Keratin also has smoothing properties that help to smooth hair long-term, reduce frizz, and improve shine and suppleness.
Hydrates and adds shine
By sealing moisture inside the hair, keratin helps maintain hydration and prevent dryness. Well-hydrated hair is not only softer and more supple, but also reflects light better, giving it a shinier, healthier appearance.
Accelerates growth
Keratin is a natural protein that strengthens hair and stimulates growth. It works by filling in gaps in the hair fiber, protecting it from external damage, and stimulating blood circulation in the scalp.
Using keratin-based products can improve hair strength, thereby promoting optimal growth.